Influencers are able to engage direct in conversation with followers about the products they write about.
Followers can only reach you for conversations when you want to be reached, and conversations are safe because there is no exchange of contact details.
Becoming an influencer is easy and free, see here.
Influencers create conversation links to allow followers to connect with them directly from their blogs and social pages.
They can also share their influencer name to allow followers to connect without links.